Military Service Endorsements in Marketing and Promotion Policy

Policy Number: MBM-6100-002

Policy Title: Military Service Endorsements in Marketing and Promotion Policy

Vice Chancellor/Associate Chancellor: Vice Chancellor for Public and Government Affairs

Unit Responsible for Policy: Vice Chancellor for Public and Government Affairs

Effective Date: October 18, 2019

Contacts: Office of Public and Government Affairs; pga@uic.edu; (312) 996-3456

Policy Statement:
No unit may use either a Military Service Mark or a Military Service uniform in a Campus Publication or in any activity to market, promote, brand, or endorse (whether directly or by implication) the university of any of its programs, products, services, or activities. Military Service Marks and uniforms shall be used only as authorized by law.

Reason for Policy:
The purpose of this policy is to implement federal restrictions on the wearing and use of Military Service uniforms and the use of U.S. Department of Defense ("DoD'') and Military Service Marks in connection with the marketing and promotion of the university.

Minority Impact Statement:
This policy does not have any disproportionate or unique impact on UIC's minority students, staff, or faculty.

Who Should Read the Policy:
All units of the University of Illinois at Chicago.

Definitions:

  • Campus Publications includes all print and digital communications published by or on behalf of the university or any of its units.
  • Military Service means the Army, Navy, Air Force, Marine Corps, Coast Guard, National Guard, and their reserve components.
  • Marks means the official seals and other trademarks, insignias, emblems, initials, logos, symbols, and other identifiers of the DoD or a branch of the Military Service.

Procedures: See marketing and brand management procedures.

Forms: None

Related Laws, Regulations, Statutes, and Policies: 10 U.S.C. § 771; DoD Directive 1334.1

Document History:
Approved by: Committee on Policy, CVC, Chancellor
Approved date: 5/18/2018
Approved as: New policy